Packaging and automation OEM, Tetra Pak, announced the appointment of Sara De Simoni as Executive Vice President Development & Technology (D&T), effective September 1, 2024.
Having joined Tetra Pak more than 24 years ago, De Simoni has delivered countless innovations across solutions development, program management, and equipment engineering for the company and its food and beverage customers. Her mandate in the new role is to develop and deliver innovative solutions with the highest value for customers, collaborate across the business to accelerate their deployment, and fast-track the work to realize the company’s ambition to deliver a sustainable paper-based food and beverage package.
Based in Lausanne, Switzerland, De Simoni will be a member of the Tetra Pak Executive Leadership Team, reporting to Adolfo Orive, President & CEO.
Holding a Master’s Degree in Industrial Design from the University of Florence and a Post-graduation Master’s in Technology and Innovation Management from the University of Bologna, De Simoni joined Tetra Pak in 2001 as an industrial designer for carton packaging opening systems. Her technical, relational and collaborative skills led her to become Managing Director for Tetra Pak Packaging Solutions S.p.A. in Modena, Italy, a research and development center, and Vice President of Program Management in D&T.
“Tetra Pak D&T brings together an exceptionally talented team of designers, of doers, of people who make things happen,” said De Simoni. “I am proud to be leading them in our journey to shape the future of food packaging, and I see this as an opportunity to drive forward our pursuit of innovation, design excellence and groundbreaking sustainable solutions. We will continue to focus on delivering those solutions for our customers, who are at the center of everything we do.”
