Tag: gs1 us

Nestlé Confectionery implemented augmented reality (AR) packaging on two of its brands, KitKat and Quality Street, to assist shoppers who are living with sight loss or impairment, so they can easily access product information.

On the Line: Packaging plays a bigger role in consumer engagement

July 16, 2026

Among the most viewed stories from the first six months of 2026: Sun Centre USA’s POUCH3 Cuboid format, Amazon Transparency’s 2D barcode traceability work, a Schneider Electric robot, and a Combi Packaging Systems employee working on an end-of-line robotic system.

The most-read packaging stories of 2026… so far

July 2, 2026

Amazon’s Transparency Program uses item-level serialization to assign unique codes to individual products, allowing items to be scanned and verified throughout the supply chain to prevent counterfeit goods from reaching customers.

Digital Transformation

Amazon Transparency captures the future of 2D barcode traceability

March 9, 2026

GS1 US, the nonprofit behind the barcode, is prepping for Sunrise 2027, the industry’s date to transition to accepting 2D barcodes at point-of-sale systems. Newland AIDC (left side of image) and Zebra Technologies (right side of image) showcased 2D-barcode-ready technology at NRF 2026 in New York City.

NRF insights: GS1 US explores AI, 2D barcodes, and RFID in packaging

January 23, 2026

2D barcodes can significantly more data, up to over 4,000 characters compared to the 12 digits of a 1D barcode.

Digital Transformation

2D barcodes scan in a new wave of digital transformation in packaging

January 8, 2025