Consumer calls for more sustainable products, among other things, are expected to increase the rigid packaging market over the next seven years. This demand will feed the need for rigid packaging across the globe and propel the industry from $28.09 billion in 2023 to $40 billion by 2032, according to a new report from consulting firm Wise Guy Reports. According to the report, the 4.01% increase during the 2025-2032 forecast period can be attributed to growth in the North American market.
As e-commerce becomes more popular for consumers, the demand for packaging that offers a stable method of transport increases. In North America, the demand for food, beverages, pharmaceuticals, and consumer goods is contributing to the popularity of rigid packaging. Additional factors fueling growth are consumer convenience, sustainability, and technological advancements.
Rigid packaging is strong, inflexible, and maintains shape regardless of external pressure or force, making it ideal for industries such as food and beverage, pharmaceuticals, healthcare, personal care, and cosmetics. Additionally, this packaging solution provides durability and protection, security, and tamper-resistant properties.
The product comes in six different types of materials, including plastic, metal, glass, paper and paperboard, and textile. Of the six materials, plastic accounts for 50% of the market share. Other materials projected to grow during this timeframe are metal, due to the increasing popularity of premium and luxury products, along with paper and paperboard due to its lightweight, cost-effective, and recyclable properties.
Rigid packaging is segmented into four product categories. Those include boxes and crates, drums and barrels, bottles and jars, tubes and trays. Boxes and crates held the largest share in 2024, accounting for 40% of global revenue due to increased demand for food and beverages, pharmaceuticals, and industrial products.
The report explores trends driving rigid packaging adoption. These include:
· Rise of e-commerce: With more consumers buying products online, e-commerce businesses require durable and protective packaging for transit.
· Convenience: There’s an increased consumer need for packaging that offers portability while preserving the freshness and quality of food and beverages.
· Sustainability: The rigid packaging sector is being impacted by the push for more sustainable packaging. Manufacturers can utilize materials like paper, cardboard, and bioplastics to offer more eco-friendly alternatives to traditional plastic packaging. Additionally, government regulations to reduce packaging waste could force manufacturers to shift toward more sustainable materials.
· Technological advancements: Breakthroughs in technology have led to innovative packaging designs that improve both functionality and aesthetics. These include advanced printing techniques, improved barrier properties, and tamper-resistant features.
Manufacturer impacts
With consumers becoming more eco-conscious, manufacturers are adapting rigid packaging to fit sustainability needs. This is accomplished by reducing the carbon footprint of packaging materials and utilizing renewable resources.
Manufacturers can also utilize automation and smart packaging for rigid packaging, this enhances efficiency, reduces costs, and improves customer experience. The report also listed 14 key players in rigid packaging, including Berry Global Group, Mondi, Sonoco Products, Westrock, and more. To see the full report click here.
