PepsiCo’s smart packaging signals a digital shift

July 16, 2024

It was 50 years ago when the first beep of a barcode at Marsh supermarket in Troy, Ohio changedthe way brands, retailers, and consumers interacted. In three years, that will change again. By the end of 2027, retailers will have to accept 2D barcodes on point-of-sale systems. This 2D barcode— commonly known as a QR […]